May 15

Google Analytics gets an update

Tag: Discoveries @ 1:08 pm

Logged into my google analytics account after quite a bit of time, and I checked out the new Google Analytics release. The width, depth and length that they’ve gone to is quite impressive!

Of particular interest was the compare to past feature – you see dual graphs of comparative date ranges – neat! As is wont with Google, they tuck-away this feature, hidden inside the date range selector on the top right, but I guess their audience is that way too.

I don’t particularly like the blocky, and over simplified statistics, though. It might have been intended to provide a neat-and-tidy, and/or easy-to-use feel to the whole thing, but this has worked against them, I think.

For those of you who haven’t got the update yet, or are just too darn lazy, you could go through the new google analytics tour, as well.  :)

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