I read Brian Clark’s Copy Blogger blog quite often and when he wrote up this gem, I just had to talk about his blog.

For all of you who yearned to learn all the techniques that separate a good, successful blogger from the regular Joe-Shmoe, this is one Blog that you can’t afford to miss reading regularly.

Brian regularly writes excellent pieces of advice, tips and the exact things that no one would ever tell you about capturing an audience and captivating their attention, specifically on the Attention Deficient Internet.

Excellent stuff; I only wish that CopyBlogger had been around all those years ago when I started of putting down my own scattered thoughts.

Recommended reading for all bloggers, copywriters and yes, marketing people, everywhere.

Neobinaries.com just published my (admittedly longish) article on 5 Firefox extensions that I really think are required.

I was exploring the public Tag Cloud services courtesy of 3spots’s post on the Artvibe Cloud generator (which I found too tacky looking to put up on my site).

I like ZoomClouds more. Specifically, I like the fact that it let’s me customize all the colors, sizes and volume of the generated output. And that it’s fast.

On the right you’ll see my newly added Bling. The ZoomClouds tag map of all the posts I’ve made so far on this site. Pretty good, huh? You can now use the tag cloud or my category list (on top) to browse the site. I still think that the structured category list approach is a better idea than the cloud from a navigational perspective, but the Tag Cloud does look better.

P.S. If you’re reading this by subscribing to the RSS feed or have a subscription by email, then you’re gonna have to come to my site to find out where the Tag Cloud is.

I had the misfortune today of trying out Microsoft Live Mail Desktop Beta (what a mouthfull). And I think this is one of the most disappointing things to roll out of Microsoft. Barring ActiveSync, of course, but that’s another story.

Windows Live Mail Desktop is just the next version of good ol’ Outlook Express. Anyone remember Outlook Express? The one that “used to” come with your Windows. The software that automagically disappeared from the face of the Earth when Microsoft decided to eliminate the it from the equation when the EU (and a lot of other people) said that bundling an email client along with Windows was not a good idea. For some weird reason which is beyond my comprehension, of course.

Well guess what people, good ole plain-and-ugly is back, now in a not so ugly avatar. And with a new name.

The new client (I refuse to use the name more than twice) supports RSS, and the Hotmail (and now Live mail) access functionality that was so brutally removed from all Microsoft email clients (Outlook, and Express). And most of the old features (Everyone who knows what NNTP is, raise their hand!) are back too.

What’s disturbing is the way that the new client has been done. It behaves like the old Outlook Express and looks like the new Windows Live things do, with some noteable exceptions, of course.

Key Points:

• The “Active Search” thing is just a politically correct way of saying, “Advertisements” or “My-search-engine-is-really-cool”.

• The Thing will not come on unless you sign up with The Thing’s webpage on ideas.live.com
• The Thing will also not come on unless you’re live on the Internet and can sign in to your Windows Live ID account. (Yes that’s just another name for ye good Ole’ Passport, but Live is the new way to go).
• No Toolbars. None. C’mon, it’s a rich client application made by Microsoft. No Toolbars makes me feel like I’m using something neanderthal.
• Oh, and the much touted RSS feature requires you to have IE7 installed to even access it.

      

Shabbiness
The client prominently shows and tells you that MS have just rebranded Outlook Express. And done it pretty shabbily too. Most Window icons show the Outlook Express icon, and seeing that icon really brings up some not-so-pleasant memories. The welcome mail that appears in my mailbox comes from an email address that should have been changed or at least aliased a long time ago. Yes, the Windows Live Mail Desktop Beta team is proud to receive its mail at msoe@microsoft.com. Anyone figured out what the msoe in that email address stands for, yet? Yes, it stands for MicroSoft Outlook Express.

Conclusion
I’d suggest giving the Windows Live Mail Desktop Beta a pass, this beta at least. Maybe they’ll learn and put up a better beta soon. If you still want it, go to ideas.live.com and sign up for the beta.

Music? Died?
Constant Readers by now know my propensity to make oblique references. The title for this post is my reference to the tragedy where 3 of the time’s greatest American Rock and Roll music idols (Buddy Holly, Richie Valens, and JP Richardson) died together in a single plane crash.

The reference stems from my thinking that software creators should take the most pride in their creations. And the MSOE team should be pretty much dying of shame right now.

I think I’ll go and listen to Don McLean’s American Pie, for some time.